Yeah some people were flipping out who didn't even bother to read the announcement. NFT is non transferable, token is a utility token like a prepaid phone card.
However I'm assuming people will speculate on the token anyways because they will just see simple x token and smash buy without any research into what they are buying...
Was this the best way to do this? Probably not but it also doesn't mean they are doing a cash grab scamcoin either.