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Some key takeaways: 1. TikTok Chile is experiencing exponential growth in users every day, with the older age groups (45+) showing the most significant growth. This breaks the stereotype that TikTok is a platform only for teenagers (at least in Chile). 2. There is an extremely high level of engagement. Users consume, on average, the equivalent of a feature-length movie per day and open the app multiple times a day (10 on average). 3. 73% of people watch everything the platform recommends because they feel the content is relevant to them (the algorithm's effectiveness).