PRobot sounds like a cool idea! It definitely helps using simple names in the sites. Getting them to read an acronym is a difficult concept. I use "SBASP.com" (shorter not always better!) and it is downright comical what they try to pronounce. They did great with a simpler domain name like the one below.
Example:


News and Guidance
Just pretend you heard this Thursday evening. ๐
๐ซก Looking forward to wrapping presents and hearing holiday music during the next #BullishMarke...