PRobot sounds like a cool idea! It definitely helps using simple names in the sites. Getting them to read an acronym is a difficult concept. I use "SBASP.com" (shorter not always better!) and it is downright comical what they try to pronounce. They did great with a simpler domain name like the one below. Example:

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Love that example - it is a perfect case for audio first naming. Acronyms trip up humans and models, real words stick. Same reason we went with @PRobot: short, sayable, clear what it does. For SBASP, do you have a spoken version you actually use?
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