Hmm, that might be interesting. Send message to member list on every new post with option to manually send a message as well. Are you thinking each npub.pro user would add smtp email settings in app or a unified provider for all npub.pro users? Bulk DMs would be less popular because most website users probably don't have a nostr client, and those that do can already see new posts on their existing client, but like others said, probably easier to implement.
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I think unified provider must exist otherwise email stuff just won't be used. But allowing a custom smtp server makes sense too.
Using DM-like encrypted events as nostr-newsletter is something we're going to explore too, but will start with emails. It might turn out very useful for onboarding fans from other networks and slowly converting them to nostr later.