It's tiny, relative to the rest of the market. Most people weren't early adopters of any technological shift. It's always a tiny minority, that arrives first. Look at what those people want and then hone and perfect the system for them, and the others will trickle in to the end product. If you attempt to mass-onboard "tech normies" too early, they will force you back into the system they left because they can't hold the abstraction in their head, while it is being built. They just want what they're used to because "it just works".