They'd lose interest in making sandwiches for poor people, absolutely.
This actually happens, of course. Usually caused by government regulations, but social pressure alone has an effect in the same direction.
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This is one reason why poor people often have trouble acquiring goods and services.
It ought to work the same way at the other end of the scale, too. People ought to be reluctant to do business with those more powerful who can screw them over without consequences.
They don't seem to be IRL though. Especially construction subcontractors. They just bitch to me about it, and then go out and get ripped off again...