For the last one: no they aren’t. including some people would be reasonable, but the test for “power user” is also vague But also if you want users to assess projects… did you hear of Kickstarter

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In Europe a whole lot of film funding relies on funding from foundations and gov entities. The panels are usually constituted of filmmakers and often also film distributors. The audience is represented by the experience of the filmmakers on the panel, they have had a relationship with the audience for years.