It's a small win for people who can't say "I don't support Chick-fil-A" or Babybel or Walmart or Amazon or otherwise. A small win would be any one of these companies going out of business and replaced by ethical manufacturers. There is only one realistic path to those wins, and it's not by handing these companies money. I'm not here to judge anyone for buying them btw. For what it's worth this "cheese alternative product" sounds palatable. Probably not what I want in my body either, though.