The Pandemic Showed The Reality
US Savings spiked to 33% not because of stimulus… but because
• Childcare stopped
• Commuting stopped
• Work expenses stopped
Families were suddenly free from $40k-50k of the mandatory costs of living & participation.
When the world reopened, all those costs came back… but now 20-30% more expensive.
Thats the feeling we have of being even more deeply trapped on the fkn hamster wheel…
