It’s really hard. FOSS has a weird stigma attached to it. And people don’t move platforms unless their friends all move - and it had to be a significant number or they just go back. See mastodon, see the crypto social network forget name

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Large-scale social change, when you're fighting network effects, is a hard thing... But it can work. I see the same thing with the shift from suburban living to urbanism over the past ~20 years or so. Back in the 90's, urban downtowns were places you (maybe) visited in the Daylight hours to work, then quickly fled back to the suburbs at 5 pm. It's taken generational change, and there are still ongoing fights with NIMBYism, but millennials and younger generations have started to see the benefits of dense urban living. Likewise, we're at a point in history where the internet has basically been "colonized" by The Platforms. Hopefully we don't need a "generational" timescale to change things, but it's going to be a gradual process....
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