So Bitcoin is a data storage competitor now
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Not really.
Google Drive, for example, will offer you data storage for a monthly fee. But, you gotta hope that Google doesn't delete your data (purposely, or otherwise); or that some employee doesn't mistakenly change a single server parameter that brings them down worldwide at a time you wish to access your data.
Bitcoin, on the other hand, for a one-time fee, will store your data duplicated on thousands of independently hosted servers that depend on maintaining that data forever; of which, you only need to be able to access one of them.
That doesn't seem like much of a competition.