Jack Daniels Tenessee Fire tastes good. Very good. The enjoyment I get from a shot of that is definitely not socially conditioned.

I bet it is. Somewhere along the line, when you were a young sprat, you observed someone you looked up to, who was enjoying a social drink, and later it took you more than a few attempts to "enjoy" doing the same.

I bet it isnt. I rarely drink alcohol. It was never a major feature in my world growing up. But there are a handful of drinks I really enjoy when I do occasionally indulge.