Surely this is solved already by using a CNAME?
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Not even close. Sure once you Know the key, the key can tell you what alias it wants to be called, and you save it in your bookmarks/phone book as such, but that is marginally better than say http title element.
the actual problem is the inverse lookup, how do you find the key by a human memorable name that you heard on Radio or a concert or whatever... that is simply impossible yo solve without either ICANN or Namecoin