The idea is: when SimpleX adds large groups and channels, 80% of traffic will be generated by 10-20% of the largest groups/channels.
They (big groups and big channels) will pay. The rest will use it for free.
SimpleX will simply charge large groups a small amount of money, which will be paid by the owners or members.
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they should charge in bitcoin or monero, if they make it easy that means anyone can admin large groups, and they make even more revenue, if it's hard and a PITA there will be only a few large groups with reddit-like moderators