ZapSnag: The Future of Ecommerce? What is it? Zapsnagging is the closest thing to that Amazon button on your fridge you’d push when you needed more of something. A producer makes a post about their product with a zap amount and you zap that post them DM them your shipping info to order. It works best for repeat orders as you can skip the DM. Why? Why does Amazon have 1-click ordering? Make it easy for people to order your product. Also, there is no better social proof of quality than seeing a public zap for a material amount. Zapsnags are the best marketing at zero cost to the founders. #WorthTheSats is the only review that matters. Who is doing it? @Oshi (推し) products are great Zapsnag examples as are @SoapMiner , @Great Ghee , @acmeacresidaho and @Ben Justman🍷 wine for staples in the house. The connection between Nostr, a social app where everyone is slinging money and has wallets connected, and commerce has always been easy to draw. There just hasn’t been a great mechanism to capture it. Zapsnag is the closest thing to Self-Sovereign One-Click Ordering that exists in the world today.

Why is ZapSnag so good? Normally when you're trying to sell things online you have to send people to your store and posts are just the Top of Funnel. With ZapSnag, the post IS the funnel

Zaps are the future of e-commerce

To expect Bitcoin sales you first have to prove quality and/or integrity. Expecting otherwise foolish.

To truly opt out of this rotten system you need to be able to buy everything with Bitcoin. We need more high quality Bitcoin producers

It's arguable that the most innovative development in finance over the last 20 years before Bitcoin was what Y Combinator popularized with their SAFE (Simple Agreement for Future Equity) Note. The SAFE note took the place of the convertible notes because convertible notes had a standard maturity date of two years and many companies two years in were still trying to pivot or figure out product market fit when the money was due to be paid back or to be converted into equity. This created adversarial relationships with early stage investors before any momentum was gained. The SAFE note is a simple standardized, free 5 page document with only two fields; a valuation cap and a discount rate. Of which only one of those converts at a qualified financing event. And not any time before. As great as this is, it doesn't work for Bitcoin forward companies that denominate their business in Bitcoin, accept Bitcoin and don't plan on entering fiat capital markets ever again. Because of that, Bitcoin companies that want to raise Bitcoin need something different. Our proposal is to move back to something similar to the convertible note if you are a company that is Bitcoin only ie zero ties back into fiat systems but want to raise Bitcoin from Bitcoin only investors. Our opinion is that the only risk reward for investing Bitcoin into a company is that the company has to make an effort to return more Bitcoin to the investors from the stream of Bitcoin payments. If 1 Bitcoin is 1 Bitcoin and an investor invests that into a company, we believe it's reasonable to expect more than 1 Bitcoin back. We also believe that for best in class Bitcoin companies that only take Bitcoin, the World will soon realize they have to pay these companies in Bitcoin or they won't have access to the best products and services. *Please note this idea and document are only in draft mode and meant to encourage the debate around this topic that we believe is important for the circular economy companies that may need to raise money to scale. We'd like to collaborate with NOSTR to produce something that is as innovative and helpful to both founder and investor as the SAFE note is. Critical feedback here is the most helpful and the most welcomed. View article →

The first ever Zapsnag occured on February 22, 2023 when [Deleted Account] zapped @Ben Justman🍷 ⚡750k for 4 bottles of Peony Lane Wine.

The year is 2025. The month is September. Civilization rests on you. But you’re ready. Your grass fed steaks from @acmeacresidaho were seasoned last night with a Vera sea salt, thanks to a “worthTheSats” hat tip from @Laser. These were made for a 8 minute bath in some @Great Ghee. Your committed counterpart gets that look of intrigue. Not yet curious. Not yet salacious. Just intrigue. For now. They notice your @SoapMiner unscented scent and a perfectly tapered @npub1gh73...4ruj chambray with a one of kind medallion from @M A D E X. You mention that Christmas shopping is already done thanks to @Conduit.Market. Curiosity has entered the room. You slip your Graphene Phones in a @goslnt faraday bag and blurt out, “not today Moloch (Palantir)”while you open some award winning Pinot from @Ben Justman🍷. HODL me by Fleetwood Mac plays on vinyl from BTCCraftsman Salaciosuness switches into first gear when the mood all starts to make sense. Creatine packs are spotted as is an increased libido from non polyester merino shorts all thanks to @npub19xxm...47cd Your neighbor's wife's husband and husband's boyfriend come over to see what the ruckus has been about for the last 8 minutes with the lights on. Their knock is under the guise of a question about XRP staking. You hand them an @Oshi (推し) bar for the walk to the study. Their feet cant help but to noice your beautiful @Pegah rug you hand them a beautiful leather bound book from @Leathermint on the honor in seppuku. They sense no way out of embarrassment but you kindly show them how to zapsnag everything they need on @primal. Their hearts are yours. You share some HODL Butter shakes and turn on @Fountain to hear Bitcoin is time by @Gigi read by Guy Swan. You and your neighbor both created septuplets that night. You saved the world and re-righted the population decline all thanks to the Bitcoin Circular Economy. All that's left for you now is to enjoy @Soak Quest's new logo.

The Diversification Trap: Why Bitcoin Isn't Just Another Asset in Your Portfolio When people encounter something revolutionary, their first instinct isn't curiosity but comfort. They desperately try to squeeze the unfamiliar into familiar boxes, even when those boxes are completely inadequate for what they're trying to contain. This is exactly what happened when Bitcoin entered the consciousness of traditional investors. Faced with something genuinely unprecedented, they reached for the most familiar framework they could find: diversification. "Just treat it like digital gold," they said. "Allocate 5% of your portfolio." "It's a hedge against inflation." "Diversification is key." The mere existence of thousands of altcoins seemed to validate this approach. Look, they reasoned, there's a whole ecosystem of "crypto assets" to diversify across. This had to be the correct framework, right? The Ego's Defense Mechanism But here's what was really happening: their egos were under threat. These were smart people: portfolio managers, financial advisors, investment analysts who had built their careers on understanding markets and risk. Suddenly, they were confronted with something that didn't fit their models. Something that challenged the fundamental assumptions about money, value, and economic systems. Rather than admit they didn't understand it, rather than approach it with genuine curiosity, they did what threatened egos do: they found a way to feel superior. "Bitcoiners just don't understand basic portfolio theory," they'd say with that smug expression we all recognize. "They're not sophisticated enough to grasp the importance of diversification." The irony was palpable. They convinced themselves they were being smart by applying traditional investment frameworks to Bitcoin, while completely missing that Bitcoin renders those frameworks obsolete. The Truth About Discovery Bitcoin isn't an asset class. It's not a commodity. It's not a stock or a bond or even "digital gold." Bitcoin is a discovery: the discovery of absolute digital scarcity and decentralized monetary consensus. It's the discovery of how to create money without central authority. It's the discovery of sound money for the internet age. You don't diversify away from fire after you've discovered it. You don't hedge your bet on the wheel by keeping some square wheels around. You don't maintain a "balanced portfolio" of communication methods that includes smoke signals alongside the internet. When something is fundamentally superior when it solves problems that previously seemed unsolvable the correct response isn't diversification. It's adoption. Building the Circular Economy This is why Bitcoin-only thinking isn't narrow-mindedness—it's clarity. It's understanding that Bitcoin's value isn't as a speculative investment alongside other assets, but as the foundation of a new monetary system. The real work isn't figuring out what percentage of your portfolio should be Bitcoin. The real work is building Bitcoin as a medium of exchange. It's creating the infrastructure, the merchant adoption, the payment rails, and the circular economy that makes Bitcoin money rather than just an investment. While diversification advocates were busy creating complex portfolio allocation models, Bitcoiners were busy building: Lightning Network for instant, low-cost payments Point-of-sale systems for merchants Salary payments in Bitcoin Peer-to-peer marketplaces Educational resources and tools The Outworked Reality Today, those smug faces from years past are being exposed for what they were: intellectually lazy. They took the easy path of forcing Bitcoin into existing frameworks rather than doing the hard work of understanding what it actually is. They thought they were being sophisticated by treating Bitcoin as just another asset to be diversified alongside everything else. Meanwhile, Bitcoiners were building the future of money itself. The diversification crowd got outworked. Badly. They were so busy protecting their egos and maintaining their sense of intellectual superiority that they missed the entire point. While they were calculating correlation coefficients and Sharpe ratios, the Bitcoin community was laying the groundwork for a fundamental transformation of how value is stored and transmitted. The Path Forward For those still clinging to diversification as their security blanket, it's not too late. But it requires something that's apparently very difficult: intellectual humility. It requires admitting that maybe—just maybe—this thing you dismissed as "digital tulips" or "rat poison" might actually be the most important monetary innovation in human history. It requires putting aside the ego and doing the work. Real work. Not the work of finding the perfect portfolio allocation, but the work of understanding what Bitcoin actually is and what it means for the future of human economic coordination. Bitcoin isn't waiting for your permission or your portfolio theory. It's growing as a medium of exchange, building real utility, and creating real value for real people solving real problems. The question isn't whether Bitcoin deserves a place in your diversified portfolio. The question is whether traditional portfolio theory has any place in a Bitcoin world. The answer is becoming clearer every day.

Why I Cook with Ghee by @Great Ghee First, WFT is Ghee? Ghee is just clarified butter. You remove the water and milk solids, and you’re left with pure butterfat. The taste is richer and more refined without being sweet or salty. Making it is simple, just melt unsalted butter over low heat, skim the foam, and simmer until the milk solids turn golden, then, strain it. The main reason I switched to ghee for cooking is the smoke point and oxidation profile. Ghee handles heat way better than butter olive or avocado oil. It’s more stable, which means it’s way healthier when you’re cooking with it. I still like butter for things like bread or finishing a steak, but if you’re cooking with high heat, go with the fat that’s built for it. Bonus, when you heat ghee in a pan, it smells almost exactly like Annie’s Mac and Cheese. I grew up crushing that stuff. It’s hard to explain until you try it, but you’ll know what I mean. To order Insanely good Ghee with Bitcoin, visit:

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