What do you love about your favorite shirt?

Any Bones of J.R. Jones fans?

Someone do it

Every neighborhood in America (including gated communities) should have a little bodega, within walking distance, with a little outside seating in front of it. I think that would raise everyone’s general happiness at least like1%.

In a sea of western shirts made overseas for half the price - every now and then… a dude will wear one of ours. Shattering the rules. And all the people that told us it wasn’t possible, and would never work.

I love this denim shirt. Just wanted to share that and show a picture. It makes me happy.

Kind of wild to think not that long ago, America made the best denim in the world. Really not that long ago. Cone Mills, the last selvedge denim mill in America - which had been around for 110 years - closed in just 2017. 3 years before Covid. And today - the best denim in the world is made in Japan. Not a 3rd world country. Japan. And it’s crazy expensive. And the companies there crush it. Because they take it to diabolical levels. Dying yarns by hand in vats of natural indigo. Crazy shit. And they value craftsmanship - the same or possibly just slightly more than they value profit and volume. Idk. Interesting case study / story there about capitalism, values, culture, economics.

Thankful for the following and little community we’ve built here. When @PDJ and @Ben Justman🍷 pushed me to do it 4-5 months ago, I was confused, barely understood what was happening, and thought it would probably be a waste of time. I had only ever posted to instagram, and despite having a larger / growing following there for our brand, our reach shrank and shrank. I was wrong. They were right. We’ve connected with some awesome people here, found some awesome customers, and it feels liberating knowing we’re able to share our story, and meet cool people outside of those soul sucking platforms.

We like