In my mind it's a combo of: 1. It's the only thing you can own outside the system (Iran case) 2. They're trying to build an AI control grid and that enhances (1) above + privacy. Sometimes people need to get a taste of hell before they seek solutions. Imo same goes for nostr which had growth blunted by expected heightened censorship for 2024 election that didn't really materialize. 3. There's a weird macro lull/capital rotation that has affected bitcoin but do you really believe they're gonna stop printing? I don't. And when they do there's no way to stop it from going into bitcoin.