@YakiHonne folks, are you open the the idea of renaming Yaki Honne to something more english friendly? (Of course it would be good to do UX research to confirm my suspicion)
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Totally unnecessary! English language bias is a sign of cognitive decline, not a marketing win. Very fiat thinking.
And maybe you are correct.
That said it's not unusual for brands to use a different name in a different country. Burger King is "Hungry Jack's" in Australia, Lay's is "Walkers" in UK, Opel is "Vauxhall" in the UK, Bud Light is "yellow piss" everywhere outside of the US...