I thought wine was supposed to get more valuable with age.
Everything in my cellar is losing value fast.
Even as the bottles improve with age and each vintage gets more scarce, they lose value.
Bitcoin is eating my lunch.
Just in the last month, my wine is down 26% and I don't see this stopping any time soon.
Once I understood this dynamic, that my wine is going to be devalued in bitcoin terms forever, I had two choices:
1) Reinvest back into my business to grow faster than bitcoin.
2) Sell wine for bitcoin and let that grow for me
In some ways I'm lucky that scaling up a winery is so hard. I age red wine for 2 years before I sell it and there's no real way to speed that process up. How could I possibly justify an attempt to outgrow bitcoin? My choice was easy.
For CPG businesses that cycle inventory faster, the decision isn’t as clear.
How do you make the case for bitcoin to someone beating its historical CAGR by reinvesting into their business? They're killing it, but long term, do they really expect to outpace bitcoin?
The pressure to scale constantly disappeared when I realized I didn’t have to grow just to survive. Just putting some of your sales in bitcoin lets it do a lot of the growing for you.
Growth is a fine goal, but chasing it just to stay afloat wears entrepreneurs down. They trade sleep, family-time, and sanity in the hopes that they can keep up.
Bitcoin can carry the growth pressure so you don't have to. Build the business you actually want, and let bitcoin carry the rest.
Replies (57)
nice post ben!
Great thought here.
I took some time off to focus on fixing my house.
I am not gaining fiat by working. Yet I’m not falling behind. But on the contrary my net worth is growing.
Wild.
But whats even more wild is if I swapped my house for corn….. we’ll Bitcoin will ‘eat real estates lunch’ as
@Ben Justman🍷 put it
Thank you sir
You can't live in a Bitcoin
THANKS FOR SHARING THESE INSIGHTS, BEN!
Could you sell "barrel shares" analogous to to the "cow shares" that ranchers sell? For BTC, of course...
True but you can rent shelter
Spoken with true understanding.
The incentives of hard money are to bring supply to market and not hoard product.
Ofc 🤝
I could, but demand would have to increase substantially to the point where you couldn't get access to specific wines without pre buying
Ofc
Thank you 🤝
More in this early phase of adoption than in the future tho
Also isn't that the current incentive already?
Let the end consumer do the aging. I have a handful of bottles that have been sitting for years. Move it off of your shelf and on to mine. I’ll do the long term holding. 🫡
There's a balance though.
Not all consumers are prepared to age it or educated enough to know that they're drinking wine before they should.
Gotta age it long enough but not too long myself
Based take. The world isn't supposed to have a few mega corps, it should be made up of billions of people managing their own business and interests.
Simple 🤷♂️🧡🍷
nevent1qqsyntl0dxlrgpsr3z2wjvhwn5hwdpxk3r56shqrs3fv65qxulwpfhc8exalq
This was my thought too. … but,
Without getting into how much this place has cost me in repairs (toilet just flooded in my rental, damaged drywall in the basement unit… something all the time).
But mostly highlighting the fact property values in my city actually underperformed keeping up with inflation.
Add insurance, bills and taxes. I think a lot are better off saving in Bitcoin and renting or finding other creative ways of dwelling.
If I started renting vs owning. I’d be further ahead. So my conclusion is you can live in a Bitcoin.
And the cherry on top is I’d have more time from not repairing shit or doing improvements.
Although I do realize all the skills I’ve learned. Including knowledge and experience gained from being A landlord. So there’s that
Bitcoin makes it glaringly obvious that most things don't go up in value over time. The money is devalued.
Very interesting.
There's your problem right there in the picture. Economists have shown that drinking wine devalues it by well over 80%.
Brilliant! Make great wine without over production pressures. Fiat is what kills small winemakers especially when demand changes once they start overproduction.
In time, I think we will trend back towards that. Fiat rewards centralization, but Bitcoin only builds from the remains of the old system. Certain structures will remain
Good Wine increases in value over time generally. Very few bottles will ever keep up with Bitcoin tho
Thank you
I've also heard that most economists are retarded 😉🤝
So true! And so important to understand!
Brilliant post!
View quoted note →Oh, I don't know about that. But they would have had to drink their own urine for the study which is why they are full of themselves.
Aye. They do tend to love the smell of their own farts
Not retarded; corrupt.
That's true. You're right. Some whiskey might do better sometimes too.
Both
Alcohol is a shitcoin
Alcohol is a tool with dangers and many people lack the ability to use it in a productive way.
What's your take on the productive way?
I think that mind altering substances are powerful to help the mind work through things with different mental patterns.
Drinking high quality and well paired wine can elevate flavors of meals. Do this with loved ones for celebratory meals and it can elevate the experience.
Drink to enhance
Not to escape
Obvs alcohol isn't "good for you" from a physiological perspective and is addictive, but much of what makes you feel horrible isn't the alcohol itself AND it's on your to use it responsibly. Many people can't do that and blame alcohol instead of the selves
Well said and I agree! I apply the first sentence to psychedelics as well
Mushrooms have elevated my life to a massive degree
That's great! I'm glad they're becoming less and less stigmatized and more discussed publicly
It is a normalized poison packadged in fancy bottles and marketing stories. How can a poison be used in a productive way?
No, economists tend to be quite intelligent, which makes their corruption all the more dangerous, since they become intellectuals for hire willingly.
We sadly live in a time where the lack of genuine, organic social contact makes narcissism more likely to grow unchecked in individuals.
Are you open to having a discussion or are you going to continue with this close mindedness?
If you think alcohol is so bad why would you interact with someone who makes it? I must be the devil in your eyes. Why are you spending time talking to the devil?
If economists are so smart then why are they all brainwashed?
Retarded economists existed long before social media
Another tear in earth's magnetic field, but during a bona fide solar storm this time around, and your wine will be worth more than Gold, and more useful too.
Gold is a shitcoin when it comes to bartering.
If we go back to a metal standard for money, the metal you want is lead
sell wine for btc is a good choice
sure does
Because it's profitable to be a mercenary intellectual.
Yaaaaasss!!!! 🥂 to this! I was running myself into the ground trying to ‘outpace’ inflation with my business, which started to make me feel bad about passing on the high fees to my community that wanted my help.
Now I let the protocol work for me while we #travelslow as a family and pick up easy jobs for our weekly expenses.
Next stop, earning in fiat.
The pressure is off. Life is good.
Love sharing your lived experience in this time of Free Market transition.
#trailblazer
#businessowner
You have a quality, standout product.
Over time, one will only be able to buy the best products with Bitcoin, as the best product’s merchants will be able to demand only Bitcoin.
You might eventually begin to have a Bitcoin-only branded association of quality, which may expand your business faster than you might anticipate.
🤝🤝🤝🤝
Bitcoin only is the goal. I like the way you think
If anyone sells something I need for Bitcoin, they have my business.
I don’t care if I can walk to the corner store to get it, or if it’s far away.
I’ve never once been disappointed with the product. Always looking for other vendors!
It’s all knitting together, slowly.
We are Bitcoin.
We are all the Tribe of Tomorrow, today.
