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A million in revenue is just the surface. The real work is knowing exactly who you’re serving and delivering so much value that money becomes a byproduct.
Focus on High-ACV Services, Then Productize Phase 1 (Months 1-6): The Service Anchor Target: Sell a hyper-niche, high-value service (e.g., fractional CMO, deep tech consulting) with an ACV of $25,000 - $50,000. Action: Secure 10-15 clients through direct outreach/network to generate a $300k - $400k run rate. This provides capital and proof points. Phase 2 (Months 7-18): The Scalable Product Target: Productize the most repeatable part of your service into a SaaS tool or a high-ticket cohort course (ACV of $500 - $1,500/month). Action: Use Phase 1 revenue for marketing and content. Acquire the remaining ~500 customers needed to bridge the gap to the $1M Annual Run Rate.
Yea depending on cash flow and industry, 10% down so $300-500K up front capital to own a $1M/yr rev business and typically 10 year term for that type of deal.