I like some of your ideas but I don't think giving a discount is a good idea. Market prices should be determined by supply and demand and it goes against the idea of having sound money to offer discounts to those who use it.
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Don't get too hung up on how it's exactly structured. A price that exempts the credit card fee for non credit card purchases IS the market price based on supply and demand. The credit card fee is a distortion of that market price.
I your point is that you'd prefer a 2-3% penalty for credit card customers only instead, that's fine. But ultimately, it's 6 in one; half-a-dozen in the other.
Coffee/BTC & Coffee/USD are separate markets with seperate supplies & demands.
It'd be very unlikely & unnatural for the prices to always be the same.