I get all that.
But “competing against everyone” is a losing strategy.
Who / what are we competing against first? And this needs to be a relatively precise target.
And perhaps we need to change the paradigm a bit. Maybe it’s not Nostr that’s competing, but the businesses themselves?
But if that’s the case, it maybe means we should be talking less about Nostr and more about the respective products?
It’s not so clear cut. Hence why I said it’s “struggling” with comms. We don’t have a tech problem. We have a go to market problem.
Replies (3)
"But “competing against everyone” is a losing strategy."
Who says that? New times require new dimensions in competition. There are a lot of devs here, we're all here. It's just a matter of structuring and incentives.
And I think we _have_ a tech problem. No product is fully developed and everyone knows things are buggy. Even with good marketing, we would have a lot of disappointments after onboarding. For example, how do you explain to the masses in a non-technical way that you can't change/delete things? The lack of such a basic function alone will cause a rethink in online behavior and will also cause some regrets.
Fantastic thread, totally agree with Svetski's points and was good to see some half decent responses.
Svetski
I get all that.
But “competing against everyone” is a losing strategy.
Who / what are we competing against first? And this needs to be a relatively precise target.
And perhaps we need to change the paradigm a bit. Maybe it’s not Nostr that’s competing, but the businesses themselves?
But if that’s the case, it maybe means we should be talking less about Nostr and more about the respective products?
It’s not so clear cut. Hence why I said it’s “struggling” with comms. We don’t have a tech problem. We have a go to market problem.
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i’d flip the question—it’s not about who we compete with, but who we’re delivering value to. once that’s clear, knowing the competition becomes relevant.
there’s a simple 4P framework for early startups struggling to find product-market fit: persona, problem, promise, product.
the product must deliver the promise that solves the problem for your persona.
if anyone wants to dive deeper into nostr marketing, i’m happy to help—got a good bit of marketing/startup/tech experience 🤙
