Maybe I'm confused, but it does show them the savings on a single transaction, the one I would be making, or what my transactions would add up to over the year? Yes, I agree, if I'm understanding you correctly, that the most powerful thing would be what it would be across all customers over the course of the year. The flip side is I've never gone somewhere where I haven't been the first person asking, so I'm not sure that's the best starting point.