you wouldn't have even started if you saw the progression i saw on android between 2010 and 2020

I agree. But new brands will show up. And they don't need to code. They can focus entirely on the brand. If they do that well, they will destroy us.

I expect we'll see a fast fashion effect in software. I'm pretty sure Microsoft is already playing with these concepts. Their engineers design APIs and interfaces, and AI rapidly generated frontends for the end user on a per-need basis. Of course, since fast fashion took over clothing, we've seen niches open up for bespoke artisan brands that make products meant to last longer than the current hype cycle. I think software engineers have to prepare for both outcomes. We need to both zoom out and focus on APIs, interfaces, and big-picture system design, and we need to hone our craft to fill the artisan niches as they open up.