Are you kidding, the user base here is far too small to monetise for anything other than snack money. The part of the user base that is regularly active and that can even use zapstore could literally fit into a small town church. And most of them download like an app a month.
You have to take the tech and monetise it elsewhere, to existing business that have their own existing user bases.
nostr is infinitesimally, ridiculously, unfatohomably tiny.
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Correct, it makes no sense to only focus on the Nostr user base. You're wrong in that most users download/update many apps per month, some check in daily.