Which big apps don't want it? The biggest apps don't make money from marketing as far as I can tell. Damus and Amethyst? No need to antagonize them.
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I think the biggest app is Primal.
We spent over a year petitioning for this and they refused to build it, so I built it.
I don't have a profit motive. I just wanted a bulletin board, so that I can use it, myself.