Thread

Is it a phone pad?

I think in general a drastic repositioning of the visual appearance of a brand can make a lot of sense from time to time, especially when the brand itself underwent significant change. The former icon maybe had scaling issues due to the color way. But I agree, the new icon is just basic bitch shit 😅

the old was way cooler.

the block logo isn't customer facing. we want it to be background and simple. our brand logos are the ones that stand out.

Excuse me, do you mean Square?

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no inflation

plots

The old one doesn’t fit/work in as many contexts, though visually it’s obviously nicer.

This is 100% philosophical and 0% psychological reasoning, which, in my opinion, is wrong for design. Block isn’t a customer-facing company, but it’s still a company - a parent company - that communicates with current and potential employees, partners, and investors. It previously did that very well; it was inspiring, magical, and praised for its design and the sense of “this is where magic happens.” Now, it’s generic and dull, appearing like a mistake, as if no effort was invested. Even if the vision behind this direction was good, the execution isn’t. It looks beyond generic. The logo appears as a placeholder. Compared to Microsoft and the Windows logo - both even more minimal - the intention and story behind them are apparent. Here, they’re entirely absent. Clearly a mistake, in my view. Damn, I really loved the previous, dynamic logo.

Hm, not sure this is true. New one looks like a placeholder, like a mistake. You can't put anywhere without supporting elements.

It's fine to rebrand, don't see why Block needed that, but fine. I see some scaling issues with the previous logo, but it could have been worked around with simpler versions for small sizes. The new one on the other side doesn't work at any scale; it needs to be supported by other elements, or else it falls apart; and still will look like a crap.

They took it from here: https://www.flaticon.com/free-icon/menu_168236

I love the design! the blocks are separate and connected

Looks like a single face of a rubik's cube.

That 3d animated block logo was super dope

Its a magik square. #369 Symbolism > good design, with these companies, it seems.

Fine, if not even desirable, with art, not so much with user-centered design.

flat design sucks so hard.