That'd be nice. Here it works differently.
The big fish gets the service at cost, because if he bad-mouths you you won't have a business.
The n00b or foreigner (or woman/man, in some industries) pays literally 10x.
I've done some work in mystery shopping, and its hilarious how different quotes can be depending on gender, age and accent.
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It wouldn't be nice because if the wealthier person went along with it, they'd eventually lose interest in making sandwiches.
They'd lose interest in making sandwiches for poor people, absolutely.
This actually happens, of course. Usually caused by government regulations, but social pressure alone has an effect in the same direction.