Don't onboard through nostr social. People feed newbies into twitter-style feeds, but most people on even traditional social media don't use twitter/X... they use instagram. Youtube is the traditional social media outlet with the most young users, with TikTok being a contender. What they all have in common: short, video-form content, often centered around music and comedy. The closest we have is divine, and their format doesn't work because 6 seconds isn't enough for anything. Another platform worth mentioning: discord. Everything from politics, "talk with the devs" servers (e.g.: the meshtastic discord), and more. We have concord groups that can handle all those functions on Armada, grimoire, posterchan, and amethyst now. Even clients/businesses that don't want to host concord chats in their service can still make use of these things to market themselves (e.g.: nostrich hosting a concord group for people to ask the developers questions, post feedback, share their posts, ask for help, etc). If anything, that stuff serves as a better advertisement for nostr social than the other way around. Because people will meet each other in those rooms and then want to follow their antics over time (e.g.: "I want to see the next crazy project @:H::e::n::k::y:!! is working on when he posts it")