we have to sell a revolution and a movement, not the tech. even though the tech does enable the movement, but thats not what people care about. they care about being a part of something important.
sell this and we win
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Replies (42)
Selling isn’t the answer. Nostr lacks many of the features traditional social media has. Algorithmic control for example.
Everyone takes grant money and accomplishes almost nothing. That’s why nostr is troubled, not due to a lack of marketing..
disagree
I just wrote about this. Read my latest blog.
Careful, Caesar. The Citizens are watching.
Folks think Bitcoin public ledgers threaten privacy. They threaten corruption
Yeah I know. Good luck marketing.
Marketing chron’ feeds and “most zapped” feeds will get us nowhere. We are far from the final form.
We early
:Clap:
One day at a time 🤞🏽
Thank you for writing this.
Fat zapped btw.
The mycelium must reach every corner of the Earth
Isn’t that what blue sky is doing?
I think people like things because of the feelings it invokes in them.
That is why you watch different movies and series, to live the feeling you crave in that moment.
Thanks! Creating accounting in Bitcoin ledgers is what I do and what I study.
Do you think there are Nostr apps that are mature enough to be marketed as viable replacements for some of the legacy platforms.
Im not really talking about social use cases. I'm talking about people using the internet looking to monetize a good, product or service.
Digital store front and market place
Someone offers personal coaching - need zoom replacement, payment rails, ability to host permissioned videos and offer to white listed individuals, monthly payment support rails
Even just someone looking for private and censorship resistant messaging
Would it be possible to use those, and similar, use cases to actually market to individuals and offer some kind of Nostr stack to meet their needs
Sorry JB, and you don't know me so feel free to ignore this, but hard disagree. No one has time for revolutions or movements.
Give the people something helpful or fun.
Your LinkedIn example was a better example. It's a helpful tool to connect with other professionals. No revolution or movement was required.
disagree
every successful marketing campaign in existence disagrees with you
Name a successful marketing campaign for something that is not useful or fun. I'll wait
That seems to be all people do here :-)
No matter, what others refuse to build is only an opportunity for the ones eager to.
oh I don’t know, how about this one?
Totally. The great thing about free software is that no new feature can be held from creation. ✌️
obviously you set up your question to be always right “useful and fun”, but this demonstrates my original point. Selling the features doesn’t work. Nike doesn’t talk about why their shoes are better than their competitors. They sell an emotion and story
Nike isn’t competing with shorts that are almost as powerful and addictive as drugs.
The story is important only after the tech is ready, and the tech is still Dino tech.
Nostr is still in its Dino era.
please list all of the successful products you’ve launched without marketing
Yeah, I think there’s truth in that. But a lot of people don’t move to alternative systems because they’re intellectually convincedfirstt they move when the pain, friction or dependence on the existing system becomes too obvious to ignore. It reminds me of situations where governments have restricted access to platforms and suddenly people realise how fragile it is to build communication and community entirely on centralized networks owned by corporations. Most people only start looking for alternatives once they experience censorship, manipulation, account loss, algorithm fatigue or just general disillusionment with the noise and toxicity.
In a way, that’s similar to how many of us found Bitcoin. Most people don’t arrive through ideology or marketing alone, they arrive because something stops making sense in the old system and they start looking deeper.
So maybe Nostr adoption doesn’t need to be forced like a “revolution” in the traditional sense. Maybe it grows more organically as people gradually realise the value of open protocols, ownership and resilience when centralized systems inevitably start failing.
Really?
Nike is high performance footwear which is the most useful footwear for high performance athletes. Product market fit ✅
They were so good at it, they were famously able to attract top athletes to promote the brand. Social proof ✅
Were these athletes being sold a revolution and a movement? Or did they simply prefer really great shoes.
Spot on. The 'grant ecosystem' creates a lot of noise but very little actual, sticky product. Marketing a movement only works if the app doesn't feel like a chore to use for average people. Features and UX first.
X isn’t much better than something like damus or primal or wisp. Calling bs on this
You are totally lying to yourself. Wake up
The answer broadly is that their marketing did not become emotive until after they'd nailed their first decade of hardcore shoes for hardcore runners.
lol maybe try launching a successful app before giving advice bud
We have no algos! How can you actually believe Damus or Primal is as solid as X? Not even close… one day I hope.
Nostr just works now, my feed is full of notes. People are building interesting stuff on top of it. What more do we really need? Will more users make nostr a better place?
“The Revolution will not be televised; It will be on Nostr”
We are getting to the state where we will need better tools to NOT see notes.
[wallet name]
You can't sell the desire to be free sadly. All you can do is prepare the tools in order to let people that are ready see the light.
Doesn't mean that the education part is not as important as the tech part though, many people are ready to be free but don't know it yet. Both are needed.
But the revolution is not made to be sold: You can lead a horse to water, but you can't make him drink.. Just to be built and placed at disposal IMO