GM. Feeling reflective today. It’s wild that this is my life. I make wine on the property I grew up on and sell it by shitposting alongside My People on the internet. None of this was planned. image At 25, I was floundering. I knew I needed to start something and bet on myself, but had no idea what. My dad made wine as a hobby. One day he suggested I start a winery. I’d never made wine before, but I said fuck it and started Peony Lane. That first year, I had no product to sell and hated the job I had. My dad wanted to build a house, so now I live in one that he and I built together. When I moved home to do that, I lived with a friend who just happened to be a Bitcoiner. I was already into personal finance, and he pulled me down the rabbit hole. He also got me on Twitter, by always knowing everything before I did. Serendipitously, when my first wine was ready, I happened to be dating a graphic designer. She designed my first labels and built the Peony Lane brand. Today, my labels are made by my best friend from high school. Twitter started out as a way to learn more about Bitcoin. Then Bitcoiners started buying my wine. Now, more than half my sales are in Bitcoin. You can just exit the Matrix

Replies (40)

Bitcoin Burger's avatar
Bitcoin Burger 11 months ago
Great one! Love how you and your Dad must be close to have built this. All the best!
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Rand 11 months ago
HugE*****2 *U* & your dad *B*r'O'/*****my dad IZ still with me but i dearly miss his IZ*****irl physical inter-actIONz @Ben Justman🍷
1776's avatar
1776 11 months ago
Awesome journey
Kingbee's avatar
Kingbee 11 months ago
Congratulations BJ. You figured out your calling. 🤙🏻 Reading this caused me to reflect. I am further along in life's journey. Will not bore you with reflections. Will say at 60 Bitcoin has been a very positive addition. I want to spend more time learning about Bitcoin. It's something that has brought my wife and me closer. Something we share. Bitcoin has encouraged me to downsize and try to live a more minimalist lifestyle. It has encouraged me to learn more about privacy and why it's so important. It's taught me to listen to other people. We all want the same things but have different ideas on how to get there. I really appreciate Nostr. It has introduced me to bitcoiners and new friends and that's cool. ☮️ 💜🫂 View quoted note →
sati's avatar
sati 11 months ago
Kudos to your father!
😂 couldn’t go back either though, it was at that point you probably realized you were all in, skin in the game
I made wine with my Italian father-in-law for several years. I loved doing it with him. He was old school. Buy grapes, crush them in the hopper, toss in barrels to ferment. Press the juice out about a week later. Press once, then remove the stem, and press twice. He wouldn’t waste a drop. It had nothing but grapes and enjoyment. It wasn’t fancy although it was clear— and strong. 450 litres a year 😃. Otto domijohns. Congrats on the vino sats and doing what you enjoy!
R's avatar
R 7 months ago
Good stuff! Listened to you on the What Bitcoin Did podcast during my flight home yesterday. Enjoyed learning more about you and your winemaking journey.
Benking's avatar
Benking 7 months ago
Morning Ben. ☕️💐 Love how you and your Dad must be close to have built this. All the best!🧡🫵🏽
It's a lot like we're in a sci fi novel that's slowly playing out sometimes. I did some crazy shit when I was younger but nothing compares to being in Bitcoin. 🫂💚
Juls's avatar
Juls 7 months ago
This is wonderful ✨💜